Now playing · Ocean City, Somewhere Warm
Nobody asked for this. We did it anyway.
The world's most ridiculous snorkel brand.
Life's better when you don't take it seriously.
The Official Deep Dive 🤿 — sound is off until you say otherwise.
ButtSnorkelers is a comedy brand disguised as a snorkel brand disguised as a lifestyle brand. The shirts are soft. The hats fit. The science is fake. The joke is real, and it is on all of us.
Artifacts from the ButtSnorkelers universe. Wearable art for people with strong opinions about fun.
Minimal chest logo. Full graphic back print. 100% cotton. Comes in Charcoal, Black, and Sand. Tagline on back: Snorkel Differently.
Snorkel rating 18 in · Shame rating 0
Foam front. Mesh back. Embroidered badge logo. Adjustable snapback. Pairs perfectly with sunscreen, a mai tai, and zero shame.
One size · Fits all worthy heads
Slap one on your water bottle, your car, your ex's locker. Sunset, neon, and black/white variants. Weatherproof. Attitude-proof.
3" · 4" · 5.5" · 15" bumper
For when the dive gets cold. Heavyweight pullover, embroidered logo, sized for layering over commitment issues. 100% cotton face.
Thermal rating: cold beach · warm feelings
Some scholars point to 1974. Others point to a group chat. What we do know is that a man named Brad entered eighteen inches of ocean, face down, cheeks up, and never fully came back.
Governments took notice. Science had questions. This is the whole story, told with the gravity of a moon landing and the budget of a group text.
Archival footage. Date unknown. Accuracy also unknown.
Every snorkel brand shows faces in the water. We show the other end. It was right there and nobody did it. We did it.
You're going to die someday. Might as well have a sticker on your water bottle that makes a stranger snort-laugh at the gym.
The face gets all the credit. The snorkeler's mask. The glory shots. We're here for the back half. The unsung heroes. You know what we mean.
The gear is legit. The shirts are soft. The hats fit great. We just happen to have the funniest brand name in the history of beach retail.
Designed to look like it's been around since 1974 but just discovered it. Vintage energy. Zero nostalgia for things that weren't funny.
Join thousands of people who understand that the best inside joke is the one everyone gets as soon as they see it.
Every artifact we currently manufacture. Filter by the kind of bad decision you are making.
Full graphic badge on the back. Bold. Unmissable. Exactly the statement you were looking for. Pairs perfectly with the trucker hat.
Organic cotton, oversized fit, high neck. French Navy. For the ButtSnorkeler who has been to a museum at least once.
Organic cotton. Embroidered logo. Sun protection for your face while the rest of you does whatever it wants. One size fits all worthy heads.
Same attitude. Darker intentions. The original trucker in stealth mode — embroidered logo, mesh back, snapback closure. For people who snorkel after dark.
Start every morning with the right attitude. Ceramic, dishwasher safe, and enough capacity for the coffee you need. Life choices not guaranteed.
You went deep last night. Now you need coffee. This mug understands. Ceramic, durable, judgment-free. Holds your coffee and your secrets.
32 ounces of hydration for people who take their fluid intake as seriously as their snorkeling. Insulated. Keeps cold stuff cold and hot stuff confused.
Dive. Drive. Repeat. It's not a slogan — it's a lifestyle. Insulated bottle, available in 25 oz and 40 oz for various levels of commitment.
3", 4", 5.5", and a 15" bumper sticker for people who want the car behind them to know. Weatherproof. Dishwasher-safe. Regret-proof.
Branded gold waistband. Logo at the hip. Because every great snorkeling adventure starts from the inside out. Soft. Breathable. Slightly legendary.
Playful. Tasteful. Just slightly absurd. Gold branded waistband. Small embroidered snorkel on the hip. "Explore the Deep End." Available in Black, Coral, and Sand.
Add any apparel + any hat + any sticker to your cart and we'll automatically knock 27% off the whole order at checkout. Mix & match your way. The only acceptable way to go all in.
We test dumb ideas so you don't have to. You're going to anyway.
Episode 01 · How shallow is too shallow? · Peer reviewed by nobody.
Our test subject: Brad. Our instrument: a ruler. Our budget: zero dollars. Three trials, one fish that did not exist, and a Chief Safety Officer who would like his objection on the record.
Scroll through to feel the vibe shift. Tap one to filter the damage.
Friends. Bad ideas. Water. Summer. Backyard stupidity. Road trips. Not acting your age. Wear the logo and you are telling the world one thing: I am probably fun to hang out with.
ButtSnorkelers was born on a beach somewhere between "that's actually genius" and "what is wrong with us." The answer to both questions is: nothing. Everything is fine. We're fine.
We make premium beach apparel, accessories, and gear for people who understand that the best brands are the ones that make a stranger smile. If your sticker is making someone laugh at a red light, we've done our job.
We believe in good materials, better jokes, and the radical idea that a brand doesn't have to be serious to be worth wearing. Based in a beach town. Designed for everywhere else.
— The ButtSnorkelers Team
(we're a very small team)
New products. New episodes. Occasionally very good memes. Never spam. We respect your inbox (and other things).
By signing up you confirm you have a good sense of humor.
Recent Bad Decisions
Real people. Real cheeks. Questionable decisions. All of them correct.
Snorkel Brad · Chief Diving Officer
10,000 hours in knee-deep water. Zero certifications. Terrible advice, great vibes, new disasters weekly. Follow him before he quits. Again.
The Official Deep Dive
Most people snorkel the normal way. We don't.
What the hell is ButtSnorkelers?
Some scholars point to 1974. Others point to a group chat.
How shallow is too shallow?
There was no fish.
The Lifestyle
Built for the water. All eighteen inches of it.
Tag us @TheButtSnorkelers and use #DiveInCheeksFirst